So it's keeping the Wear love affair going this time introducing a new modular design that let's you customise pretty much every element of the watch. It's crammed with more features as well including GPS to track your outdoor workouts and NFC to make payments from the wrist.
The Intel-powered modular smartwatch is also part of a small group that's already running on Android Wear 2.0, Google's major smartwatch OS update.
One thing that hasn't changed is the price. You buy a Tag watch, you expect to pay big for it. Prices start at $1,650 and can go all the way up to $17,000 if you really want to splash out.