The Series 3 looks the same as the Series 2 (no bad thing as far as we're concerned), so those dreams of a round watch face have been crushed. But there are some major changes under the hood. In this article we cover the specs, new features, release date and pricing of the Apple Watch Series 3.
The biggest change, of course, is the fact it can now support LTE - though there have been some connectivity issues reported ahead of launch.
The overall design, as we've said, is the same as the Series 2. (It's also water-resistant to 50m, same as the Series 2.) But Apple did mention some new aesthetic options, including new colour options, finishes and straps.
The Digital Crown is now finished in a red accent, which is rather smart. This is limited to the cellular models; the GPS-only models still have the Digital Crown in the same colour as the case.
There's a new gold aluminium finish, along with silver and space black stainless steel, and a new Sport Loop that Apple describes as light, stretchy and breathable; we look forward to trying that out.
There are new Nike Plus colours, and new Hermes watch face styles and bands.
Finally, Apple has supplemented the classic (and rather expensive) white ceramic watch with a new dark grey ceramic model. This is paired with a new two-tone Sport Band.
As expected, the flagship feature of the new Apple Watch is cellular. You'll be able to get a data connection on your watch even if you leave the companion iPhone at home.
It features an LTE and UMTS cellular radio that switches automatically to cellular when you're away from the companion iPhone.
Apple highlighted the following apps and use cases that will benefit from this feature:
Practically speaking, you'll want to know about the SIM and the antenna. Well, there's no physical SIM - it's an electronic SIM or eSIM that's one percent of the size of a traditional SIM - and the display acts as the antenna, both the transmitting and receiving element.
To use cellular features on the Series 3 you need to sign up with one of the small number of providers who are able to offer watch plans in each launch country. In the UK that means EE - which, according to the company, is "the only network with the technology in place to offer Apple Watch Series 3 Cellular capability in the UK".